––––––––– Hi there! I'm Juliana.
I am a trend researcher, futures designer and creative strategist with diverse and extensive experience in the creative industry, thus bringing unique perspectives and diversity to strategy development and innovation processes. I want to help people and businesses make sense of the world around them and build stories and strategies that inspire us to engage with the challenges of a rapidly changing world.
––––– Designing desirable Futures
My focus is the exploration, research and analysis of the new and speculative, as well as social, economic, political, technological, and ecological change. And so, I aim to discover the phenomena and forces driving trends and movements, identify signals and patterns within them, turn them into bold and actionable insights, and put them to use in a creative manner.
––––– Strategy through Design
In my work, I leverage design to bring clarity to complex problems and consider the cross-disciplinary application of design as a strategic component for developing systems that can adapt and respond more effectively to present and future challenges. Most importantly, I want to create positive impact and spark meaningful change for clients, people, society and our planet.
––––– Skills and Competencies
I have competencies in visual and cultural trend and futures research, design research and theory, lifestyle analysis, innovation methods, foresight, scenario building, empirical social research, consumer research as well as visionary design and design-ethnographic research.
My research, strategy and design skills include, but are not limited to...
...identifying and analysing global and cultural trends and assessing their impact on society.
...examining demographic developments and researching societal change.
...collecting and analysing signals, generating insights, developing future scenarios, and planning future strategies.
...using design research to better understand the underlying and hidden desires, needs, and challenges of the target audience.
...conducting expert and user interviews, facilitating ideation workshops, giving talks, and creating didactic tools.
...using design as a visual communication tool to bring research, insights and concepts to life.
...identifying and analysing global and cultural trends and assessing their impact on society.
...examining demographic developments and researching societal change.
...collecting and analysing signals, generating insights, developing future scenarios, and planning future strategies.
...using design research to better understand the underlying and hidden desires, needs, and challenges of the target audience.
...conducting expert and user interviews, facilitating ideation workshops, giving talks, and creating didactic tools.
...using design as a visual communication tool to bring research, insights and concepts to life.
I am currently based in Zurich, Switzerland.
Selection of projects, talks, and other engagements:
––––– June 2023 Podcast Guest at Near Future Laboratory
Talking about rethinking design practice and education, and use design as a tool for shaping More than Human Futures.
Listen to the podcast here.
––––– March 2023 Sustainability Week 2023 Zurich
Facilitation of a participatory workshop on the topic of «Design for More than Human Futures» at Sustainability Week 2023 in Zurich.
How can AI help us tackle challenges caused by climate change? Will our clothing and products in the future be made from living materials? Are we going to release synthetic species into the wild to compensate for biodiversity loss? How can Nature be granted legal personhood so it can act on par with humans? How will our culture change when we see ourselves as part of a complex network of microorganisms, animals, plants, digital systems, and technological artifacts?
I am featured as a contributor in the recent and first 2023 edition of «swissfuture – Magazin für Zukünfte» with my article «Designing for More than Human Futures».
––––– October 2022 Swiss Design Network Research Summit
Presentation of my research project «Designing for More than Human Futures - Rethinking Design Education beyond Human-Centered Realities» in an exhibition held as part of the conference «Counterparts: Exploring Design Beyond the Human» in the galleries of the Zurich University of the Arts.
––––– September 2022 Panel Speaker PRIMER22
Participation in the panel discussion «Beyond Objects, Identity and Humanity» as a speaker at PRIMER22, an annual event hosted by the Design Futures Initiative.
––––– November 2021 Junior Design Research Conference
Presentation of the topic and research of my master project «Designing for More than Human Futures - Rethinking Design Education beyond Human-Centered Realities» in a talk at the Junior Design Research Conference.
Facilitation of a participatory workshop that addressed the topic of my research project.
––––– September 2021 Workshop in Collaboration with Speculative Futures Milano
Facilitation of an ideation workshop on the topic of «Design for More than Human Futures».
––––– July 2021 Workshop at PRIMER21
Facilitation of an ideation workshop on the topic of «Design for More than Human Futures».
––––– April 2021 Future Scenarios for Switzerland Tourism
Development of different future scenarios for Switzerland Tourism on the topic of «The Futures of Business Tourism in Switzerland: Scenarios of Business Tourism in Switzerland in 2030».
––––– February 2021 Trend Research for STURMundDRANG
Research and development of a detailed trend map on the topic of «The Future of Intimacy».
You can find a detailed CV on my LinkedIn page.